Free tools

Tools for smarter
media decisions.

Free calculators and estimators built for UK businesses. No sign-up required, just useful numbers.

Ad Budget Planner

Answer four questions and get a recommended monthly paid ads budget based on your revenue and goals.

Enter your paid ads budget and industry to see how many impressions and clicks you could expect, based on real UK CPM benchmarks.

Enter your monthly traffic and lead value to see how much revenue a well-converting website could be generating compared to what you're getting now.