Gaffmate

The problem

Gaffmate came to us with nothing online. No site, no waitlist, no way to test whether the idea would land. The housemate-matching space in the UK was full of listings-first platforms that paid no attention to compatibility or safety, especially for women. There was a real gap. They just needed something to fill it.

Strategy

1. 01

   Worked out what made Gaffmate different. People-first matching, built for the UK, with safety filters designed specifically with women in mind. The goal was a clear gap from SpareRoom and the generic listings sites that dominate the space.

2. 02

   Before building anything complex, we designed and launched a waitlist page. Simple, focused, and built to capture real interest from South London renters while the full product was still being developed.

3. 03

   Shaped the V1 feature set around what actually matters to renters: group household profiles, personality badges, and an onboarding flow with safety at the centre rather than bolted on at the end.

4. 04

   Kept the build lean and launch-ready. Mobile-first, fast to load, and written and designed to turn visitors into waitlist signups rather than just look good.

Results